"Mr. Stelter’s blog (tvnewser.com), a seven-day-a-week, almost 24-hour-a-day newsfeed of gossip, anonymous tips, newspaper article links and program ratings, has become a virtual bulletin board for the industry.
"It is read religiously by network presidents, media executives, producers and publicists, not for any stinging commentary from Mr. Stelter, whose style is usually described as earnest, but because it provides a quick snapshot of the industry on any given day. Habitués include [NBC news anchor] Brian Williams and Jonathan Klein, the president of CNN’s domestic operations, who long ago offered up his cellphone number to Mr. Stelter.
"Mr. Stelter originally started the blog under the name Cablenewser. He concealed his identity so that his growing audience would take him seriously. 'People thought I was a bald, disgruntled 40-something executive,' he said. 'I think I’m balding, but that’s it.'
"In July 2004 he was hired by Mediabistro.com, a journalism Web site that runs a number of popular blogs. (Mr. Stelter declined to disclose his salary, but he has said before that it is more than enough to cover his college expenses.) Since then his audience has expanded substantially — the site had 821,000 page views in October 2006, up from 150,000 in July 2004. In September, thanks to [Katie] Couric’s premiere at CBS, TVNewser had record traffic of 1.2 million page views."
Read more here.
Then again, I blog mostly about theater. The day a Pinoy theater blog reaches 800,000 page views a month is the day I give up and start blogging about a more obscure topic--bonsai cactus growing, perhaps. Where's the romance without the struggle, after all? (Smile)