Yes, it's true. There are cookies sold in Spain (and, I suppose, in other Spanish-speaking countries, which means about a third of the globe) marked Filipinos. Saw some in a convenience store near our Zaragoza hotel, and let me tell you--the sight was enough to jolt me out of my jet lag.
Filipinos. Not Filipino cookies or Filipino biscuits, but Filipinos. In three variants, all promising "Mas Cacao" (more chocolate). Enlighten me, but have you come across any other product, foodstuff or otherwise, that uses the name of a race or nationality as a BRAND? I've eaten English muffins, Belgian waffles, French fries. What I got was simply marked "Filipinos." It isn't quite the same, right?
The black-package variant contains round chocolate cookies with white vanilla coating. Is that a subtle if unmistakable dig at us? Brown on the inside, white on the outside? Ouch.
The product, made by Kraft Foods Galletas with address in Barcelona, Spain, has a website: "Unete a la comunidad: www.filipinos.com." I checked out the site; it offers promos, giveaways, a chat service. But nothing on why the product is named that way, or how it relates to the people of a country that Spain had colonized five centuries ago.
Ask me how I feel about eating Filipinos (I did--tastes good), or merely seeing it stocked on the shelves of convenience stores and supermarkets in a foreign country, and I've no neat answer to give you. The product seems to have been there for a while; to the Spanish, perhaps it's become as ordinary as their olive oil and jamon serrano. That ordinariness somehow disturbs me, pricks my pride. Why is the name of my race now the equivalent of cookies that retail for 1.31 Euro (one Euro is about P65)?
Or maybe I'm just being too sensitive? What's your take on this? Let's talk.