Monday, January 04, 2010

The decade's gayest Pinoy ads, most important queer flicks

Among the best “best-of” lists out there are two masterful surveys by The Bakla Review--The 10 Most Important Filipino Gay Films of the Decade (2000-2009) and The 10 Gayest Pinoy Commercials of the Decade (2000-2009), the latter compiled in collaboration with McVie. Astute choices and even more astute writing. Don't dare miss them. Excerpts:

Ang Pagdadalaga Ni Maximo Oliveros (The Blossoming of Maximo Oliveros, 2005)
Directed by Auraeus Solito, written by Michiko Yamamoto; UFO Pictures

The freshness shocked the nation out of its torpor: Here was a movie about an adolescent femme boy (why only now?) who lives in poverty with his family of macho crooks, who are totally accepting and loving, until he starts to fall for the honest cop twice his age. And it all slid smoothly down our throats, mainly because the tender, truthful film gave the kid dignity. The runaway hit from the first Cinemalaya Festival, it demonstrated the possibilities of what a local fund aid can achieve and what a film could become: A record number of top awards from major international festivals, the biggest box office earnings for an independent film (later topped by “Kimmy Dora”), and the paradox that a queer movie can be sweet and innocent without shying away from sexuality. Many filmmakers have since been trying to recapture that lightning in a bottle.

Ponds “Holding Hands”

McVIE: The first time this came out, people were a-buzz the next day: “Did you see that Ponds commercial?” What made it even more impactful for me is the portrayal of the gay couple as something very ordinary and matter-of-fact. (Plus points for making them a gorgeous-looking one, but hey! This is advertising.) Now if only they had cast Hayden Kho instead of Maricar Reyes, this would have leapt to the top spot of this list.

TBR: Who hasn't fallen in love with this--or them? I want to be in that kind of relationship, too. I don't care if some girl thinks she can steal my boyfriend away with her soft skin.

[MOI: Shivers--I still get them watching this ad. Now where's the dude who'd yank my own softie hand?]

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