True to form, and completely validating the tagline's celebration of the Pinoy's ebullient nature, netizens have responded with an avalanche of proposed campaign images, many of striking creativity and polish. With the DOT's initial studies as cue (e.g., “Getting upstairs. More fun in the Philippines”--against a stunning backdrop of the rice terraces), and using either the contributor's own photos or sourced from elsewhere, the best entries so far have been those that get--partake in--the unconventional, lighthearted way the tagline is used. Literal is out, literate is in--the fun kind, thus offering the world not just a plain catalogue of hardsell picturesque images, but a witty, tantalizing taste of the many quirks and attractions of Pinoy culture.
After this heartening burst of mass creative frenzy [some of my favorite images below], is there any lingering doubt that, yes, at the very least, we own that F word?
The beginning: image from the Department of Tourism
By Roland Benzon, photo by John Albert Cadag
By Roland Benzon, photo by Jay Jallorina
By Roland Benzon, photo from http://bit.ly/zrnIdV
By Roland Benzon, photo by Mon Corpuz
By Jayvee Fernandez
By Stanley Cabigas, photo-editing by Amihan Ruiz
By Andrei Martin Diamante
By Vincent Paul Evangelista
The following images are from this aggregation site by Anton Diaz (individual photo credits not clear, please holler so I can do proper attributions here):
PLUS: More images here and here; how the posters might look when deployed abroad, courtesy of advertising creative director Dennis Garcia-- here; Jayvee Fernandez's tutorial on How to make your own “It’s More Fun in the Philippines” meme here. Have fun!